According to Adobe, about 38 percent of online users will stop engaging with a website that has an unattractive layout or content. If it doesn’t have the business’ contact information, about 44 percent of users will leave the website. This goes to show how important updates are. 

If you have a business, it’s imperative that your website is regularly updated. Otherwise, you will lose clients. This article discusses why it’s incredibly important to update your website, and how regularly updating it can help you generate more revenue for your business. 

Improves Website Speed

Do you know that website speed is one of Google’s ranking factors? About 39 percent of users would also stop engaging with a website when it takes too long. Slow speeds are one of the reasons for high bounce rates. If you want to keep users glued to your website, get a regular update to improve speed. 

Consider deleting applications that you don’t really need. Adjust the images’ file sizes and improve the server response time. You may also want to hire professional web designers to help you improve your speed. Our team of experienced web designers have worked with startups and established businesses to help them update their website. Talk to us so we can assist. 

Helps With SEO

If you own a business, one of your goals is to get better rankings on Google. Being on the first page of search engine results can incredibly help your brand. You can create more awareness for your products and services and generate quality traffic to your website.

Remember that search engine spiders constantly scan website content and images for ranking purposes. What’s going to happen when spiders see broken links on your website? That will affect your ranking on Google. If you’re serious about your SEO efforts, then ensure that you constantly update your website. 

Some of the things you can do include updating old posts. Make sure that the information you posted is still correct. For example, if your business has a new address or phone number, include it in the updates. Constantly check for broken backlinks as that can affect SEO and conversion. Use Google Analytics for checking or hire a professional to help you with the updates. 

Provides Value

While appearing on the first page of the search engine results can significantly help with conversions and brand awareness, that might not be enough to help you generate more revenue for your business. Engaging with your customers is also highly important. Engage with them as much as possible. Ensure that they can comment on your posts or that it allows them to share your post on social media. 

Constantly updating website content with relevant information can help you keep a customer to your website. So ensure that you provide informative content to your users for them to keep coming back for more. Also — ensure that you write for people first, search engine next. Your website content should be relevant and compelling. Provide content for the new customers, potential customers, and those who have already bought products or services from you. 

Creates Awareness for your Brand

Your website is the perfect platform to establish your brand’s personality. While social media can help, your website is an excellent tool because you can showcase everything — so make sure that all the updates speak to your brand’s personality. Get in touch with us so we can help. Let us know your business goals, and we’ll ensure our suggestions for updates align with your goals. 

Signs You Need to Update Your Website

If you have an SEO marketing strategy, you should have a list of metrics to help you track your progress. Tracking the metrics can help you determine whether your strategies are working or not. For your website, there are signs that you need to watch out for. When you see these signs, act immediately. Either do the updates yourself or hire experienced professionals for assistance. 

Bounce rate – Your bounce rate is the percentage of users that see a single website page and then closes the window. When your bounce rate is too high, that means that the user doesn’t like what he’s seeing. If he does not have a good user experience, this can also affect your SEO rankings. You may need to change your website layout or design. In some cases, you need to also update your landing page. 

Conversions – You should have monthly or quarterly sales targets for your business. If you still fall below your monthly quota, that could mean that your marketing efforts are not working. How many people have completed the desired action on your page? If they are decreasing, then you need to upgrade your website at the soonest possible time. Perhaps you need more attractive photos for your products or update your call to action to compel more customers to buy from you. 

You need to also update an old website and if you only have a web version. Today, Google scans mobile versions of a website before the desktop version. Not having a mobile version can also affect SEO rankings. 

Contact Shoot to Thrill Media

When was the last time you got a website update? If that was ages ago, don’t hesitate to get in touch with us. Our team of experienced and reliable professionals is committed to helping startups and established businesses create professionally designed and user-friendly websites. Our goal is to help our clients drive more traffic, build a sales pipeline, generate more revenue, grow their business, and help them achieve a competitive advantage. We can achieve all of these goals by launching and updating a killer website that attracts and keeps users.

Contact us today to talk about your business goals and how we can help you achieve them.