Guided verification
We guide you through background checks, licensing and insurance verification so your ads can go live as soon as Google approves them.
[ Local Services Ads ]
Local Services Ads usually appear at the very top of Google for local service searches, with the Google Verified badge. You pay for leads, not clicks. We guide you through verification, then set up and manage your ads to help make the leads worth paying for.
[ Why it matters ]
Local Services Ads usually sit above the regular ads and the map pack. Homeowners see your name, star rating and the Google Verified badge, and can call or message you right from the ad.
Because you pay per lead instead of per click, they're often one of the most cost-effective channels for home service businesses. But they still need attention: the right job types, service areas, budget, fast response times, and keeping an eye on lead quality and the credits Google applies automatically.
[ What you get ]
We guide you through background checks, licensing and insurance verification so your ads can go live as soon as Google approves them.
Job types, service areas, hours and budget set to bring in the jobs you actually want.
Lead review, lead feedback to Google, review requests and budget adjustments to help keep your cost per job down.
[ Free ]
We'll check what ChatGPT, Google and the map pack say about you and your top competitors, then walk you through it on a short call. No cost, no pressure.
We've got your details. Choose a time below and we'll walk you through what we find.
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[ Questions ]
Local Services Ads are Google ads for local service businesses that usually appear at the very top of search results, above regular ads and the map pack. Verified businesses show the Google Verified badge, and you pay per lead instead of per click.
You pay for each lead, such as a phone call or message, not for clicks. The cost per lead varies by trade and market. You set a weekly budget. Google reviews leads and automatically credits ones it finds invalid, such as spam, so keeping your job types and service areas accurate matters.
The Google Verified badge, which replaced Google Guaranteed and Google Screened in October 2025, requires passing Google's verification checks for your category and location. These typically include business and owner background checks plus license and insurance checks where your trade requires them. We help you prepare and submit everything.
Google ranks Local Services Ads using your bid and your overall profile quality: how responsive you are to leads, how relevant your services and business bio are to the search, whether message and booking leads are turned on, and your rating, number of reviews, response time, photos and completed verification. Answering leads quickly and earning steady reviews are two of the biggest levers.
[ Keep exploring ]