[ SEO + AEO for the trades ]

When homeowners ask who to call, be the answer.

Your customers don't just Google anymore. They ask ChatGPT, Google's AI Overviews and Siri. We help plumbers, HVAC companies and roofers get found in the map pack, the search results and the AI answers.

Based in St. Pete, FL. Helping local service businesses nationwide since 2016.

Why Shoot To Thrill Media

  • Since 2016Helping local businesses grow online
  • Built for the tradesPlumbing, HVAC, roofing, restoration and more
  • SEO + AEO togetherGoogle, the map pack and AI answers in one plan
  • Plain-English reportingRankings, calls and AI mentions every month
“I relied heavily on the STTM team during [the building] process and still do today as we have kept them on retainer ever since. They are always just an email or call away in helping with changes or upgrades.”
Jim · CLDigital
“Shoot To Thrill Media keeps our site up and running smoothly all year long, and they also jump right in with enthusiasm when we have new ideas and projects for our website. It’s wonderful to know we have a team we can count on one hundred percent!”
Erin · Camphill Foundation

[ The search changed ]

There are three places your next customer looks. You need to win all three.

01

The map pack

The top three Google Maps results get most of the calls. That comes down to your Google Business Profile, reviews and local signals.

02

Google search

Service pages for every job you do and every town you serve, built fast and built to rank.

03

AI answers

ChatGPT, Gemini, Perplexity and AI Overviews usually name only a handful of companies. If you're not one of them, you're easy to miss.

[ What we do ]

More calls, more booked jobs. Every channel points to your phone.

Our focus

AEO: Answer Engine Optimization

We structure your business info, services and reviews so AI tools can understand, trust and recommend your business.

  • AI visibility tracking across ChatGPT, Gemini & Perplexity
  • Schema markup and entity building
  • Question-and-answer content homeowners actually ask
Learn more
Our focus

Local SEO

Map pack rankings and organic search for the services and cities that make you money.

  • Google Business Profile management
  • Service + city pages
  • Review generation and citations
Learn more

Websites that book jobs

Fast, mobile-first sites built to rank and built to convert visitors into calls.

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Paid ads

Google Ads, Local Services Ads and Meta campaigns for leads when you need them now.

Learn more

[ How it works ]

From invisible to recommended.

  1. Visibility check

    We look at where you show up today on Google, in the map pack, and in AI answers, and where your competitors do.

  2. Game plan

    A clear plan built around the jobs and towns that matter most to your revenue.

  3. Launch

    We fix your profile, build the pages, add the schema and start earning the signals AI tools trust.

  4. Report & grow

    Monthly reporting on rankings, calls and AI mentions, in plain English.

See the full process →

[ Free ]

Does AI recommend your business?

We'll check what ChatGPT, Google and the map pack say about you and your top competitors, then walk you through it on a short call. No cost, no pressure.

Or call (727) 591-4969

[ Questions ]

Straight answers.

What is AEO (Answer Engine Optimization)?

AEO is the work of getting your business named in AI-generated answers, like ChatGPT, Google AI Overviews, Gemini and Perplexity. When a homeowner asks an AI who to call for a leaking water heater, AEO is what makes your company part of the answer.

Is AEO different from SEO?

They overlap. SEO gets you ranked in Google's results and map pack. AEO makes sure AI tools understand, trust and recommend your business. Most of the groundwork is shared, so we run them together.

Do you only work with plumbers, HVAC and roofing companies?

Those are our core trades, but we work with any business that serves a local market, such as electricians, restoration, landscaping, garage doors, pest control and more.

Do you still build websites and run paid ads?

Yes. We build fast, conversion-focused websites and manage Google Ads, Local Services Ads and Meta ads. They work best alongside SEO and AEO, so every channel points to the same phone number.

How long does it take to see results?

Fixes to your Google Business Profile and website can show movement within weeks. Ranking and AI visibility build over a few months. We report what changed every month so you can see it.

More questions and answers →