Only 50% of businesses have a website. Meanwhile, about 90% of consumers use the internet to find local businesses. Without a website for your business, consumers might struggle to find you online.
Having a business website is no longer optional. Rather, it’s an essential way to boost your business and expand your reach.
On the fence about building an effective, strategic website? Here are 13 reasons you shouldn’t hesitate. After reading this guide, you can make a more informed decision with your company’s future in mind.
Keep reading to discover the top benefits of having a website for your business today!
1. Keep Your Doors Open
Your business is only open so many hours each day. When you’re closed, you’re missing a chance to generate sales. Building a business website is a strategic choice.
You can keep your doors open 24/7 online, even when your business is closed for the night.
Keeping your online store open can help you draw in more customers. Even if you don’t make a sale, you’re giving people a chance to learn about your business.
They might even decide to visit your store the next day, based on what they learn from your website.
Entering the digital world can combine your marketing efforts, too. You can create an omnichannel marketing approach. Consumers can learn about your business from different touchpoints.
The more they learn about your business, the more comfortable they’ll feel about your brand.
Then, you can use a strong call-to-action on your site to encourage people to call, visit your store, or shop online. Either way, you’re maximizing your reach and developing an effective marketing strategy.
2. Boost Brand Awareness
Your brand can set you apart from other businesses on and offline. Without a distinctive brand, however, consumers might not realize you exist. In fact, it takes over 5 impressions before people start remembering your brand at all.
You can use your business website to build brand awareness. In fact, brand consistency across different channels can boost revenue by 23%.
Consistent brands are 3.5 times more likely to have excellent visibility than others, too.
Over time, brand consistency can help you build brand recognition. Consumers will have an easier time recognizing your business on sight. In fact, they might recall seeing your brand the next time they need your product or service.
Without a presence in the digital world, however, consumers might never realize you exist in the first place. Instead, they’ll learn to rely on your competitors.
You can use your website content to boost brand awareness and recognition. As people learn more about your business, they’ll feel more comfortable with your brand. In fact, over 80% of people feel more comfortable about a brand after reading customized content.
Another 61% are more likely to buy from brands that deliver unique content.
Sharing content online can help you remain honest and transparent with customers, too. In fact, 94% of consumers are likely to remain loyal to brands that offer transparency. Generating brand loyalty can help you retain customers.
With an effective, well-designed website, you can boost brand awareness and recognition with ease!
3. Demonstrate Experience and Expertise
Consumers might struggle to choose between your business and someone else’s. You can position yourself as an expert in the industry to draw more leads. Your business’s website can help you showcase your experience and expertise.
You can share engaging blog posts on your website to establish ‘EAT’ (Expertise, Authority, Trustworthiness). You can also share consumer reviews on your website. On-the-fence consumers can see people already choose and trust your brand.
You can also share case studies to showcase your recent projects, accomplishments, and abilities.
Demonstrating your experience and expertise online is a strategic means of drawing more leads.
4. Share Helpful Content
Content can do more than demonstrate your expertise. It can also show consumers you’re able to help.
Consider working with an experienced digital marketing agency. They can gather keyword research and determine what questions your customers are asking online. Then, they can help you create website content based on those search queries.
The next time a consumer asks that question online, they’ll come across your website. Then, you can draw high-quality traffic to your business. Meanwhile, consumers will see you have the answers and know-how they need.
5. Search Engine Optimization
Search engine optimization (SEO) is an effective marketing strategy that can boost your website online. With SEO, you can rank higher on search engine results pages. A higher ranking on Google can:
- Boost brand awareness and recognition
- Position your website ahead of the competition’s
- Boost brand loyalty and trust
- Establish your credibility in the industry
- Generate more traffic to your website
- Help generate leads, conversions, and sales
- Improve your ROI
In fact, nearly 70% of all experiences online start with search engines like Google and Bing.
Only 0.78% of searchers check the results on the second page, though. Without a business website, you can’t use SEO. Without SEO, consumers might never find you online.
In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% close rate, too. With SEO, you can improve your ROI and set your business up for lasting success.
Remember, people want to learn more about your business before deciding if they can trust you. You can use SEO to position your website content in front of more people. Then, consumers can visit your website to learn about your brand and business.
You can increase transparency in front of potential customers, which can help you boost sales, too.
If you’re not using SEO to market your retail business, you could miss an opportunity to grow.
As a business owner, SEO is one of the smartest business decisions you can make. In order to develop an effective SEO strategy, you need a well-designed website. In fact, Google looks at your web design and development when determining your ranking.
You’ll need a fast, secure, mobile-optimized site. Otherwise, your competitors will take the lead.
They’ll reach your would-be customers before you get the chance.
6. Build Brand Trust and Loyalty
Your website content can help you boost brand trust and loyalty, too.
For example, establishing your experience and expertise can encourage customers to trust you. Adding reviews to your website can also boost brand trust. In time, trust can become loyalty.
Generating brand loyalty can help you retain customers for years. You can spend less money on customer acquisition and more time nurturing customers. Your ROI could improve as a result.
7. Establish Your Credibility
Your website’s design has a 75% influence on your credibility.
In fact, nearly 50% of people say a website’s design is the number one factor when determining a company’s credibility. Another 94% say bad design is the main reason they don’t trust certain websites.
A well-designed, professional website can show consumers you’re established, knowledgeable, and professional. You could set yourself apart from competitors as a result. Establishing your credibility can boost brand trust and loyalty, too.
A professional business website can also help small businesses remain competitive. Consumers will see you’re a credible resource within your industry.
They might choose to do business with you instead of anyone else as a result.
8. Show Off Your Products and Services
Remember, your website will market your business 24/7. You can use your website to show off your products and services. Once people discover what you have to offer, they might decide to start shopping then and there!
9. Generate Leads and Sales
You can create an online store or add a form to your website to draw more sales and leads. Your business can continue operating around the clock. As you boost leads and sales, your ROI will improve.
Adding a compelling call-to-action to your website can help you generate more conversions.
10. Improve Your ROI
Improving your ROI can help set your business up for lasting success. You can spend less time and money on costly, traditional marketing methods. Instead, you can use more cost-effective digital marketing strategies.
Your business website will become the main hub for these strategies. For example, you’ll need a website for SEO and pay-per-click advertising. Consumers who read your emails can visit your website, too.
Developing an omnichannel marketing strategy through your website can boost your business!
11. Gather Helpful Data
You can use your website to gather data through Google Analytics. For example, you can determine how people find your site. You can also determine which keywords they use to search for your business.
You can use that data to make better content based on your audience’s needs and interests. Then, you can draw more people to your site to generate fresh leads.
12. Improve the Customer Experience
Creating a business website will help you help customers around the clock. Consumers will recognize the easy shopping experience you offer. You can even use a chatbot on your site to answer their questions.
Improving the customer experience can boost customer satisfaction. Consumers will keep choosing your business, allowing you to generate repeat sales.
13. Grow Your Business
Creating a business website is an effective, strategic means of setting your business up for success. You can boost brand awareness, generate fresh leads and sales, and establish your company credibility.
As your ROI improves, you can grow from a small business into a major player in the industry.
Boost Business: 13 Essential Reasons You Need a Business Website ASAP
Don’t miss a chance to boost your business. Instead, consider these 13 reasons to create a business website ASAP. With a well-designed site, you can set your business up for success.
Ready to get started on your new website?
You don’t have to do it alone! We’re here to help.
Contact us today to get started.